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No matter area of consulting or coaching that you choose to focus on you will be assured of great personal success and satisfaction. This way you wont be stumbling through a session and wont appear unprepared. This includes adapting your business plan to suit not only your own needs but also the needs of your clients. Learn to ask for help from other coaches and co-workers if you need advice or assistance. This includes considering items such as: Securing a business credit card, establishing standard hours of operation, deciding whether or not to invest in purchasing certain tools as opposed to renting services or tools (like choosing between buying a laser printer or using a service like Kinkos). This can be frustrating, but there are MANY benefits to this approach.


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The goal is to build a strong rapport with the client so that you are able to work together to clearly define goals, dreams, and solutions for both. Now, of course, the art here will be striking a balance between self-promotion and annoying everyone in your Rolodex (or your PIM client for the tech-set). Following up with a client after the coaching contract is over is also a good way to obtain client referrals. The client should be committed, willing, and ready to take any action necessary to begin meeting goals.

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Marketing Your Consulting Business

At this point you should have taken care of the basic necessities of business. You will have decided on a business model, drafted a business plan, secured initial funding, established a work environment, and are now effectively ready to do some business. Now your mission is to find some business.
Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped your self with the newest cell phone, PDA and laptop, and drafted the most exemplary of business plans, you are not going to go anywhere in the business world without some entities to do business with.
Establishing your clientele can be the most time consuming and intellectually challenging part of the consultant business. There are many issues and approaches to consider, and like many other challenges in life, there is no one single way to go about it. Everyone will have their own methods for acquiring business that will work well for them, but most businesspeople will agree that taking a multi-tiered or multi-pronged approach is the best way to go about it. That is, dont put all your eggs in one basket, so to speak, when approaching the marketing issue. To be successful, you will need to do a little bit of this and a little bit of that as they say.